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<li class="li3"><span class="s2"><a href="file:///Users/Vince/Documents/GitHub/vincentyc395.github.io/_includes/%7B%7B%20base_path%20%7D%7D/"><span class="s3">Chao Yu / About Me</span></a></span></li>
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Publications
You can also find my articles on my Google Scholar profile.
Peer Reviewed Journal Articles
Conference Presentations
Yu, C., Wang, L., Margolin, D.B., Socio-linguistic differences between reviewing people and reviewing goods: A relational message production logic of crowdsourced reviews on Airbnb, International Communication Association, Virtual Conference, May 2020
Yu, C., Margolin, D.B., Food “taste” on Yelp: A study of cultural omnivorousness and authenticity seeking on dining choices, International Communication Association, Prague, Czech Republic, May 2018
Margolin, D.B., Fownes, J., Yu, C., Hodge, A., Chatrchyan, A., Allred, S., “Tweeting climate change: Who or what motivates politicians to address the topic?” International Communication Association, San Diego, California, May 2017
Yu, C., Margolin, D.B., “Intergroup bias communicated through Yelp reviews,” International Network for Social Network Analysis, Beijing, China, June 2017
Yu, C., Margolin, D.B., & Wang, X. (2017). A taste of discrimination: A study on consumer reviews on Yelp. ACR North American Advances.