Chao Yu (@ChaoYuVincent) is interested in individual motivations and their impacts on collective behaviors, especially in online communities. I am particularly interested in how inconspicuous individual motives can lead to unintended behaviors when aggregated, and the collective “tipping” processes that are involved in these consequences. I use a wide variety of quantitative methods such as quasi-experiment, survival analysis, topic modeling, and agent-based modeling in my work (see my recent ABM model here) .
My past work has applied this micro-to-macro approach in several different communication scenarios. Please check my projects under review for details. Manuscripts available upon request.
I earned my Bachelor’s degree in Journalism from Peking University in China. I also studied in the Chinese University of Hong Kong for a semester as an exchange student, and worked as a summer journalist intern at Television Broadcasts Limited (TVB) in Hong Kong. During my undergraduate years, I also worked as an editor intern in Shanghai Media Group Limited (SMG), a marketing intern in Huayi Brothers Media Corporation, and Burson-Marsteller.
